How do you understand
Understanding customer needs takes more than just luck and intuition
Our data platforms combine different sources
of customer data for a wholistic picture
Understanding Hidden Customer Challenges
Our VOC platforms are developed using Design Thinking—a methodology that brings our engineers, clients, and their customers together during the creation process.
We Have Interviewed over 100 Clients to Discover Their Needs and Challenges
In truth, by looking only at soon-to-disappear cookie or behavioral data, it is difficult to understand the real picture. The simple act of listening is best, but it is hard to collect voices, and the results are often scattered all over the place.
DMO / Digital Marketing Division
I operate multiple EC sites, both for my company and as an agency, and the data we collect is scattered all over the place. In the end, will a new tool help me or is a simple spreadsheet the best?
EC Company / New Business Division
Even though we hire data scientists and employ AI to analyze vast amounts of data, the truth is, we actually use very little of it.
Hotel Group / Customer Experience VP
Koeerü utilizes Design Thinking Methodology to work with clients to build user-centric Voice of Consumer platforms
How Do We Create Customer Data Platforms Using Design Thinking?
The first step in building a successful data platform is to understand and empathize the current situation. To achieve this, Koeerü’s design, development, and business teams work together with clients to identify lead users that can be observed and interviewed--giving us insights into the current situation, from data collection to utilization.
Based on what we discover during the Empathize phase, we define the motivational issues that prevent the effective collection, processing, and use of voice of consumer data. These blockages vary based on client, but can include data silos, inefficiencies, and motivational asymmetries.
After defining the problem, we ideate (brainstorm) ideal voice of consumer data solutions with our clients—designing platforms that really matter. At this stage we work on creating ideal data flows that solve the problems that each user encounters, and share the differences between the end goal and the current situation.
Rather than creating a finished product in the first go, we build out prototypes of what we brainstormed during the Ideate phase. These prototypes have a minimum level of necessary functions, and they allow us to understand potential future issues that might arise—from the data collection stage all the way to the use stage. If a function is necessary that we don’t have in our existing products, we’ll develop it from scratch for our clients.
After completing our prototype, we test the results. The entire design thinking process is repeated again and again, gradually improving existing functions, adding new ones, and expanding the client’s overall data infrastructure. By repeating this cycle of Ideate-Prototype-Test, we can build a more sustaintable and suitable product than one developed through traditional means.
Co-Creating Voice of Consumer Data
Platforms through Design Thinking
From creating platforms that continuously and sustainably collect voice of consumer data from our client’s customers, to data integration and analysis for better use, Koeerü co-creates platforms that make a difference in our client’s and their customer’s lives.
Voice of Consumer Insights
Internal/External Data Integration
Social Listening Data
Match and Analyze Data
Leveraging VOC Data for Better Results
- Visualize, Share, and Improve
- 3rd Party System Integration
Big Data Systems
- VOC Marketing
See Our Data Platforms In Action
Below are some example use cases of how Koeerü Voice of Consumer Platforms improve our clients and their customer’s lives.
Smart City Platforms
Koeerü’s smart city solutions link big data and other smart city initiatives to Voice of Consumer data for real-time feedback and results, without the data silos.
Tourism Experience Platforms
See how Koeerü helps the tourism industry improve experiences for both travelers and local residents through meaningful collection and fan communities.
Social Enterprise Platforms
Koeerü’s solutions for social enterprises utilize self-motivation theory to improve the lives of those traditionally forgotten by technology companies.
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