Tourism Experience Platforms
Understanding the Needs and Wants of both Tourists and Locals
Koeeru’s Tourism Experience Platforms help businesses not only visualize the opinions of tourists and employees, but also directly link these opinions to optimal actions for improved loyalty.
Utilizing a variety of touch points, our systems continuously collect loyalty indicators, including NPS and satisfaction scores, and visualize action points on customized dashboards—leading to optimal customer experience measures.
From Digital to Digital Transformation
Not Just More Tourists, but Happier Tourists and Communities
Smart tourism-related businesses and organizations realize that the key to success is not just increasing tourist numbers, but delivering amazing experiences that bring tourists back again and again.
Koeerü's tourist satisfaction platforms not only connect with tourists at multiple touchpoints, but deliver the information that tourism-related businesses and organizations need to create engaging experience that increase wallet share and promote repeat visits.
How is voice of consumer data related to the tourism industry?
The decision to visit a place, to stay in a hotel, or to enjoy a particular restaurant is influenced by multiple factors—from price and ease of access, to online review sites and influencers. Koeerü's ability to collect and connect tourist feedback at multiple touchpoints allows organizations to learn how tourists feel before, during, and after their trips.
Solving the Problem of Not Enough Data
Traditional customer satisfaction surveys collect data at only one point of the customer journey—after the purchase is complete. Many times, those motivated to participate are either the extremely satisfied or extremely dissatisfied, leaving out the silent majority. This leads to an incomplete picture of what motivates tourists, and leaves businesses and tourist organizations wondering what visitors and locals really want.
In contrast, Koeerü connects tourists, businesses, and local governments together before, during, and after their trips, ensuring two-way communication and feedback that goes beyond a one-time transaction.
Meet Tourists at All Stages of the Customer Journey
Understanding tourist needs means being there wherever they are—online or offline, in public or private places. By increasing the number of touchpoints, tourist organizations can get a fuller picture of what tourists need, when they need it.
An Intuitive, Accessible Design
Koeerü understands that not every user will access a survey on their computer, and that not every tourist is smartphone literate or even speaks the local language. We use design thinking thought our development process to make sure that everyone enjoys using our products.
Rewards that Motivate and Matter
Different respondents have different reasons for answering questions, and a one-size-fits-all monetary reward sometimes doesn’t work. Koeerü offers a variety of rewards, from gift cards to charity donations, to ensure that participation matches the motivations of respondents.
How does Koeerü manage data and make sure it is accessible to all stakeholders?
Delivering information to the right person, at the right time, based on real tourist feedback and insights.
Increase Buy-In through Better Insights
While developing our solutions, countless hotels, restaurants, and tourism organizations have told us that the problem is not a lack of data, but a lack of buy-in at the organizational level. Koeerü takes this problem seriously, and by interviewing key stakeholders up and down the organizational chain—from individual front desk staff to regional managers—we design customized systems that take each individual’s needs into consideration.
Gone are the days when software is difficult to use, or only beneficial to those at the very top.
Better Data through Design Thinking
What data is most meaningful to your organization? How about for your department? Your team? What do you need to do your job better, and what would only add another useless task? Koeerü uses design thinking in our development process, so that each stakeholder feels that the end results helps their jobs, rather than hinders them.
Customized Dashboards for Increased Buy-In
Not everyone needs or wants to see every data point. Various organizations have differing needs, and one-size-fits-all solutions might be overwhelming for the average user. Koeerü interviews people to see what data they need to be most effective, to design dashboards and systems that make sense intuitively.
Combine Forces for Even More Insights
Koeerü realizes that VoC data alone might not be enough. Likewise, the data from only one hotel, or one coffee shop might not provide a complete picture of tourist needs. We have therefore designed platforms that combine multiple data points together—from automated integration with POS, PMS, or social listening data to collaborative regional platforms—to make sure that everyone gets a clear-eyed view of their customers.
How does Koeerü turn data into personalized action?
Delivering information to the right person, at the right time based on real tourist feedback and insights.
Turning Data Collection into Measurable Actions and Results
When taking the next step, from Insights to Action, having faith in your data is vitally important. Koeerü uses zero party data, or that data which is voluntarily provided by the user, as the key element for providing that faith. Data collected can be used a number of ways, from automated calls-to-action, to proven persona creation for marketing automation and targeting.
360 Degree Profile Views
Our ID matching technology provides not only respondent contact and demographic information, but also self-given psychographic information that allows businesses or tourist agencies to gain a more wholistic view of respondents. To increase the effectiveness of any marketing campaign, rather than mass distribution, organizations can target the right people, in the right area, with the right information.
Directly Managed Fan Communities
Our system allows businesses and tourist organizations to create their own fan communities—online forums that include tourists, residents, and businesses together in one platform. These communities allow for two-way communication between companies and their most ardent fans.
Integrated with Marketing Automation Tools
After collecting the data, insights can be either directly linked to marketing automation tools through ID matching or can be used to create accurate data models for marketing persona creation. Because the data is self-given, it is much more accurate than inferred browser-based data traditionally used.
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