Zero Party Data Platform

Next Generation Digital Marketing Solutions for the Post-Cookie Era

"Koeeru's zero-party data platform is a next generation marketing platform that balances the needs of users and companies—collecting real opinions and insights, connecting it with other forms of data, and providing ways to use the data efficiently in marketing and advertising. "

From Digital to Digital Transformation

Ensuring Lasting Effectiveness through Careful Design

From survey systems to CRMs, why are so many zero-party data SaaS products hard to use? Whether it's because the data is difficult to collect or whether it is biased, the impression is that the promises are bigger than the results. How about with Koeeru's system?

Koeeru's zero-party data system, with its user-centric design, looks at the needs and wants of both the consumer and the marketer.

By focusing on each person's current situation and needs—from collection to analysis to use—we can provide a more personalized, human experience.

Zero-Party Data: Expensive, Biased, and Hard to Collect?

Unlike 3rd party tracking or behavioral data, companies must become skillful in collecting zero-party data themselves

How Can Koeeru Collect Zero-Party Data in an Efficient, Cost-Efficient Way?

While self-provided feedback is valuable to companies, its collection and analysis has typically required effort and skill to ensure that it is not biased towards any one type of customer.

Koeeru's platform has been designed to make collection a breeze, whether from in-store touchpoints or online surveys.

Collection Schemes for those without Touchpoints

If you don't have contact with your target customer, how can you reach them? Koeeru's integrated platform allows the distribution of surveys to both your own customers and across our panel network, allowing for the efficient and inexpensive collection of zero-party data.
Collecting Data both Online and Offline

Whether in-store, online, or through our panel network, you can use Koeeru Collector to understand customer demographics, interests, and experiences across touchpoints, using customizable surveys and incentives for maximized response rates.
Zero-Party Data Collection through Fan Communities

By taking advantage of existing loyalty programs, apps, or fan community systems provided by Koeeru, you can continuously collect zero-party data from your own loyal customers. By centralizing the data records, the system avoids burdening customers with repeat questions, such as asking for their gender each time.

Don't Just Collect Data. Use it.

The difference between a zero-party data platform and a survey system lies in whether the focus is on collection or use.

Does your current setup built with the end use in mind?

Koeeru begins with a simple question: "how do we solve our clients' problems?" Starting with the end in mind, we ensure that all data collected is actually connected to solving problems, whether through marketing measures or rapid alerts. We build data platforms that can seamlessly integrate data collection, analysis, and utilization.

Connected Data through Common ID Matching

Our ID matching technology lets us link zero- and first-party data together under a common ID, helping us build 360-degree profiles of your most loyal customers.
Link with First Party Data

Through efficient tagging, we can link collected survey data with other forms of first-party data, including behavioral information, purchasing history, or membership data.
Visualize and Share Data Throughout Your Company

Zero-party data should not be limited to just the marketing department. Collaborate across teams so that everyone in the company can understand your customers' needs.

How do you connect zero-party data to actual use?

Go beyond third-party cookies for effective marketing campaigns

Linking Zero Party Data to Marketing Analytics and Ad Platforms

With third-party cookies on their way out, marketers need other ways to create targeted ad campaigns. With Koeeru's platform, you can connect zero- and first-party data collected directly from customers with marketing analytics and advertising platforms.

AI Segmentation

Koeeru's platform uses AI to score and build finely-segmented personas for better action taking. Whether you are developing a new product or advertising across the world, see how Koeeru's zero-party platform can meet your needs.
Direct Marketing

Collected and linked data can be analyzed for personalized action—whether you are sending out customized email campaigns, creating finely-tuned recommendations, or creating multiple landing page personas.
Connect with Ad Platforms

Koeeru's zero-party data platform uses collected and linked first-party data as seed data for look-a-like modeling. These models can be used to create broader audience personas which can be used in ad platforms for more targeted delivery and cost effectiveness.