Tourism DX Platforms

Improve Citizen Wellbeing and Tourist Experiences

Koeeru’s Tourism DX Platforms achieve “communities that are good to live in and good to visit” through consensus building and tourism promotion that incorporates the voices of both citizens and tourists.

Working together with local stakeholders, we co-create integrated systems that are focused on solving regional issues, whether that is regional revitalization through tourism, or improved wellbeing through better access to data.

From Digital to Digital Transformation

Just Collecting Data is not a Digital Transformation

While surveys targeting tourists are not a new marketing strategy for municipalities, DMOs, and the tourist industry, they have increasingly been receiving more attention. Why?

From hotel guest demographics and arrival numbers to GPS data and sales figures, there is no shortage of tourism data. That said, the "why" behind a lot of tourist decisions is not clearly understood. Surveys fill that gap, making it possible to comprehensively understand the behaviors and satisfaction levels of tourists before, during, and after their vacations.

By co-creating integrated platforms with a wide variety of players across each tourism region, Koeeru's Tourism DX Platforms aim to solve the needs of both tourists and market players through the efficient collection, analysis, and use of the "why".

Why does nobody answer my questionnaire?

While the challenges to collecting good survey data vary, most problems can be narrowed down to low response rates, expensive outsourcing costs, and high workload levels.

For when simple survey systems just won't do

"How can we understand traveler needs before they depart?" "It's too difficult to gather tourist data efficiently." "How do I know if this tourist is a repeat visitor or not?"

If are experiencing the above issues or are otherwise having trouble collecting the data you need from free online survey systems, you might want to try upgrading your experience to Koeeru's Tourism DX Platform.

Understand Tourists Before They Depart

Perhaps you want to understand tourist needs before the arrive but find traditional market research companies too expensive. Koeeru's integrated global marketing research solution lets you quickly and inexpensively collect the data you need.
Efficiently Manage Common-Use Questionnaires

Koeeru's Tourism DX Platform allows for the creation and distribution of common-use questionnaires, where data is collected and shared from touchpoints and businesses across a region—helping save tourists' time through avoiding duplicate questions.
Distribute Post-Travel Surveys and Information

By having respondents join regional fan communities, you can send tourism information and surveys to encourage repeat visits. Connect with Koeeru marketing solutions to measure ad effectiveness and repeat visitor ratios.

How can the collected data be translated into action?

Koeeru's Tourism DX Platforms begin with the end use in mind, connecting collected data with existing data, analyzing it, and preparing it for easy action taking.

Avoid inaccessible or siloed data through comprehensive, thought out, data flows.

Many organizations are good at collecting survey data, but often don't know how to use it. Koeeru's Tourism DX Platforms begin with the end use in mind, streamlining the flow of data from collection to analysis and use. Whether you want to share data between departments, or use it for future marketing campaigns, Koeeru will work with your organization to make sure that everything from start to finish is streamlined.

Connect with Other Types of Data

Koeeru's Tourism DX Platform links survey data with a wide range of other data, from website visitor or reservation system data to big data. By bringing various data silos into a single database, you can build the base for effective action.
Analysis and Visualization

Share and visualize data using customized dashboards. With comprehensive data management tools and variable permission settings, you can customize who sees what, from government officials and local businesses to the general public.
Take Action with Digital Marketing

Create personalized marketing email campaigns based on the attributes, behaviors, and tastes of tourists. Koeeru's Tourism DX Platform can also create customized personas for use on a variety of ad networks.

Why an online platform alone doesn't promote digital transformations

Better data flows or efficiency alone will not promote digital transformations in the tourism realm. All stakeholders involved need to part of the process and buy-in to new paradigms.

Data platforms have a negative, hard-to-use image. In order to change this, bringing in some outside technology is not enough.

Outsourced data platforms don't create buy in and are difficult for locals to run on their own. To avoid this, Koeeru works with DMOs, local governments, and the tourism-related businesses to develop something that not only feels locally-made, but that rewards participants with more and better tourists.

Hand-in-Hand Partners

From understanding the needs of variety of stakeholders, to creating a system that everyone sees the benefit of, the digital transformation of the tourism field is a lot of work. Koeeru understands this, and has a specialized team that can accompany you in the design, development, and operation of each customized platform.
Working Together for Better Monetization

The collected data can be used not only for supporting tourism, but also as a source of monetization in itself, making the whole system self-sufficient. Whether through connecting to market research or advertising partners, or by selling data to third parties, Koeeru can help you find ways to keep the platform on its feet.
Marketing Know-How Development

Don't just outsource your tourism data needs, learn how to harness the data yourself. Koeeru offers its clients courses in marketing strategies, from classroom lectures to workshops and hands on practice, to ensure that people are empowered to do things themselves.