Smart City Platforms

Improve Citizen Wellbeing and Tourist Experiences

Koeerü’s Smart City Platforms achieve “communities that are good to live in and good to visit” through consensus building and tourism promotion that incorporates the voices of both citizens and tourists.

Working together with local stakeholders, we co-create integrated CDPs that are focused on solving regional issues, whether that is regional revitalization through tourism, or improved wellbeing through better access to data.

From Digital to Digital Transformation

Collecting Consumer Data Does Not Always Result
in a Digital Transformation

While many public sector organizations have completed the transition from paper to digital, they have yet to fully undergo a digital transformation. Why?

Data collection is still limited to the vocal minority. Traditional solutions tend to collect the same voices again and again.

Not only that, but the data collected is siloed, not very timely, and is difficult to analyze.

Finally, citizens and tourists don’t often see the benefits of top-down collection methods. Data privacy issues are also increasingly a concern for both public institutions and citizens.

How does Koeerü collect the voices of the silent majority?

Koeerü's design thinking approach looks at the needs and motivations of all stakeholders, from those in city hall to citizens.

What makes Koeerü better than other data collection systems?

Traditional collection systems only focus on the narrow needs of the data collectors who use the system. Many feature boxes might be ticked, but data quality and quantity might still be questionable. On the other hand, Koeerü looks at the motivations and needs of all stakeholders, on both the collection-side and the responding-side, to overcome any natural hesitation or walls in the collection flow.

Meet Citizens Where They Are

One defining feature of smart city projects is their multitude of touchpoints—both online and offline, public and private. By allowing each participating facility to add their own questions to surveys, cities can increase the number of touchpoints and improve data collection.
Safe and Focused Communities

There are a lot of social networking services out there, some of which, while allowing citizens to give their voices, can be toxic or unsuitable for public organizations. Koeerü's custom online communities allow local governments to create fan spaces that are safe for all.
Motivating Appropriately

Different respondents have different reasons for answering questions, and a one-size-fits-all monetary reward sometimes doesn’t work. Koeerü offers a variety of rewards, from gift cards to charity donations, to ensure that participation matches the motivations of respondents.

How does Koeerü manage data and make sure it is accessible to all stakeholders?

Stepping beyond simple survey systems, Koeerü helps public organizations solve the problem of siloed data, inaccessible data.

Governments and public organizations don’t suffer from a lack of data. From resident demographic and survey data to website and big data, each department utilizes its own systems for its own needs.

Sometimes data is duplicated, and residents are asked the same question many times. Sometimes there is a lack of efficiency, or a high risk of data leakage. In building our data platform solutions, Koeerü looks at the current situation of each city, and then creates an ideal flow based on the needs of each stakeholder. We build connections between siloed data, bringing it together into one, integrated place.

Better Data Flows through Design Thinking

There is no single reason why data becomes siloed. Whether it is having multiple channels or tools within an organization, to having different departments with their own priorities, integration is often challenging and the benefits of achieving it are hard to see. Koeerü recognizes this and uses design thinking to understand what each stakeholder wants and needs so that they can clearly see the benefits of non-siloed data.
Integrating All Types of Data Together

In order to solve a siloed-data problem, any solution must be flexible and also recognize the diversity of the end users. While some systems have APIs, it is not always the case that the data is easy to connect. Koeerü's flexible approach uses not only APIs, but also file transfer and upload schemes. Our designers create optimized flows for each organization, thinking about not only what data is relevant and what to connect, but also budget and security issues.
Analysis through ID Matching and AI

Putting siloed data into one place is not enough. In order to connect the data into more relevant actions, Koeerü screens out any bad data, find connections between data sets, and matches it using a single sustainable ID. With one ID our intelligent system allows clients to understand city residents better and can created detailed segments for quick action taking.

How does Koeerü manage data and make sure it is accessible to all stakeholders?

Stepping beyond simple survey systems, Koeerü helps public organizations solve the problem of siloed, inaccessible data.

Governments and public organizations don’t suffer from a lack of data. From resident demographic and survey data to website and big data, each department utilizes its own systems for its own needs.

Sometimes data needs are duplicated between departments, resulting in citizens being asked the same question many times. Sometimes, governments collect the data, but don’t know how to efficiently use it or protect it. Koeerü’s data platform solutions look at the unique situation of each client and create idea data flows based on interviews with stakeholders. We build connections between siloed data, bringing it together safely and efficiently.

360 Degree Profile Views

Our ID matching technology provides not only respondent contact and demographic information, but also self-given psychographic information that allows cities or tourist agencies to gain a more wholistic view of respondents. To increase the well-being or happiness levels of citizens, rather than mass distribution campaigns, cities can target the right people, in the right area, with the right information.
Directly Managed Fan Communities

Our system allows local governments and public organizations to create their own fan communities—online forums that include citizens, foreign residents, tourists, and local businesses. These communities allow for two-way communication between our clients and their most ardent fans.
Integrated with Larger Smart-City Data Platforms

Smart city initiatives are often complex, multi-stakeholder projects that unite the public sector, academia, and big enterprises. Despite incorporating vast amounts of data, from IOT data to big data, they often lack direct feedback from the citizens themselves. However, our voice of consumer platforms can be easily connected to these larger initiatives, creating more comprehensive/complete data sets to allow smart cities to not only plan better, but also verify the project’s overall effectiveness through measurable citizen satisfaction.