On December 16, 2024, Koeeru CEO Soji Nagano was invited as a guest speaker to the Saitama Overseas Marketing Promotion Consortium (SESC) subcommittee session, themed:
“Leveraging Market Voices: Market-In Strategies for Southeast Asia.”

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🌏 Insight-Driven Marketing in Southeast Asia

During the session, Nagano introduced real-world examples of how combining secondary data (market reports, trends) and primary data (surveys and direct Voice of Customer) can help uncover actionable insights into Southeast Asian consumer behavior.

He emphasized the importance of going beyond assumptions and using data-driven decision-making to craft effective overseas marketing strategies for traditional crafts and household goods from Japan.

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🛍️ About the SESC Session

• Title: Market-In Strategies for Southeast Asia
• Focus Area: Traditional Crafts & Daily Goods
• Date: December 16, 2024
• Organizer: Saitama Industrial Promotion Public Corporation

This event was part of SESC’s ongoing mission to support local businesses in expanding internationally through market-driven approaches.