🗣️ “Voice for Osaka” Launches New Community Function

A collaborative initiative for inbound marketing best practices

Koeeru Inc. (CEO: Soji Nagano), a leader in marketing solutions powered by Voice of Customer (VOC) insights, in partnership with the Kansai Innovation Center (President: Minoru Saotome) and the Osaka Convention & Tourism Bureau (President: Hiroshi Mizohata), has officially launched the community function for the “Voice for Osaka: Storytelling through Voice” project.

Starting in March 2025, the new community space will provide a hands-on learning environment where tourism operators and local governments can co-create inbound marketing solutions based on real customer insights.

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🗓️ Working Group Overview

Kickoff: March 6, 2025 (Thu), 11:00–12:00 (with future sessions to follow)
Objective:

• Understand practical ways to apply data in developing inbound tourism strategies
• Use VOC as a tool for real-world problem-solving beyond theoretical learning

Participants: ~10 trial members (targeting tourism businesses and local governments)
Registration (by end of February):
👉 https://muic.direct.koeeru.com/forms/6ef0093f-48d6-40af-91dc-e89da4f0675b
(If oversubscribed, participants will be selected by lottery)

Planned Activities:

• Organize and hypothesize using publicly available secondary data
• Test hypotheses using VOC and Global Research (multilingual online survey panels)
• Develop actionable marketing strategies based on data insights

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🌐 Community Site & Features

Site: https://voiceforosaka.koeeru.com/

🔗 Connect

A space for members to freely exchange ideas and share progress as they tackle inbound tourism challenges together.

📚 Learn

Hear from frontline industry professionals as they share real-world case studies and how to use both primary and secondary data effectively.

🚀 Action

Move from theory to practice by gathering data and running surveys through the working group to solve real challenges with a PDCA approach.

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🔎 Background

Post-COVID, Japan’s tourism industry faces rapidly shifting visitor needs, rising inbound demand, and severe labor shortages.

Ahead of Expo 2025 Osaka–Kansai, there is increasing pressure to attract inbound tourists through more compelling regional experiences. However, many stakeholders still struggle to apply data-driven decision-making rooted in real visitor perspectives.

To address this, the three partners launched a community pilot to:

• Deepen understanding of inbound travelers
• Strengthen collaboration among regional stakeholders
• Build an ecosystem around continuous VOC collection and data application

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🤝 About the Partners

📌 Koeeru Inc.

A Kamakura-based startup founded in 2021, Koeeru develops customer-centric solutions under the philosophy of “VOICES for Good.”

With strengths in Global Research, Digital Marketing, Co-Creation Tourism CRM, and SHEP (Smallholder Horticulture Empowerment & Promotion), Koeeru delivers sustainable DX platforms from VOC collection to activation.

• CEO: Soji Nagano
• Founded: March 11, 2021
• Head Office: 3F, Yamaguchi Bldg., 1-8-1 Ogigayatsu, Kamakura, Kanagawa
• URL: https://koeeru.com/

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📌 MUIC Kansai

An open innovation hub for the tourism industry operated by the Kansai Innovation Center, founded by MUFG and MUFG Bank.

Focused on creating new ventures ahead of Expo 2025 by linking corporates, startups, and governments.

• President: Minoru Saotome
• Founded: February 22, 2021
• Address: 3-6-3 Fushimimachi, Chuo-ku, Osaka
• URL: https://www.muic-kansai.jp/

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📌 Osaka Convention & Tourism Bureau

The central body promoting tourism across Osaka with support from local governments and the private sector.

Certified as a regional DMO since 2016, the bureau leads data-driven strategies, KPI/KGI measurement, and integrated marketing and MICE promotion.

• President: Hiroshi Mizohata
• Founded: April 2013
• Address: 5F TODA Building Shinsaibashi, 4-4-21 Minamisemba, Chuo-ku, Osaka
• URL: https://octb.osaka-info.jp/

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📩 Contact

Koeeru Inc.
📧 Email: hello@koeeru.com