Koeeru Inc. (Headquarters: Kamakura, Kanagawa; CEO: Soji Nagano), a provider of customer insight and CRM solutions, has partnered with Kinnso Limited (Headquarters: Kowloon City, Hong Kong; CEO: Willy Lai), a developer of inbound content marketing solutions, to launch a new joint business targeting inbound travelers to Japan.

Purpose of the Collaboration

Koeeru supports the marketing efforts of local governments, DMOs, and tourism providers by collecting and analyzing traveler data through its tourism CRM platform. Kinnso, on the other hand, empowers tourism operators and content creators by offering a digital marketing solution tailored to inbound tourists.

Together, the two companies will enable the efficient creation and delivery of multilingual, highly original content based on real visitor feedback (Voice of Customer, or VOC), directly targeting potential inbound travelers before they visit Japan.

Why Content Marketing Matters in Inbound Tourism

There’s a growing shift in inbound tourism marketing—from paid advertising and influencer campaigns to owned media strategies leveraging original content across websites and social media. This shift is driven by several key advantages:

• Originality of Information: Brands and regions can use their own media and social platforms to deliver unique, firsthand content that leaves a lasting impression on international travelers.
• Cost Efficiency: Owned media allows for cost-effective marketing. Even with limited budgets, organizations can reach target audiences while maximizing long-term ROI.
• Organic Sharing & Trust: Engaging content shared on social media naturally spreads through trusted word-of-mouth recommendations from users.

Challenges Faced by Content Marketers

Despite the appeal of content marketing, many organizations struggle with the following issues:

• Lack of Strategy: Without a clear strategy, content becomes inconsistent and ineffective.
• Missing the Traveler’s Perspective: There’s no sustainable system for continuously creating content that reflects real traveler trends and needs.
• Translation Quality: There’s a shortage of professionals who can ensure high-quality translations that preserve cultural nuance.
• Technical Barriers: Many teams lack the know-how to implement and manage multilingual systems and tools.
• Limited Reach: Company-owned social media accounts alone often don’t have the reach required for broad visibility.
• Influencer Costs: Working with Key Opinion Leaders (KOLs) or influencers can be prohibitively expensive for some budgets.

Overview of the Collaboration

Koeeru offers a Customer Data Platform (Koeeru CDP) focused on VOC collection, delivering solutions to help clients overcome data utilization challenges. Its tourism CRM enables destination marketing organizations to collect, analyze, and act on traveler insights.

Kinnso combines its proprietary travel AI solution with digital marketing strategies to help Japanese tourism brands increase awareness among travelers from Hong Kong and Taiwan. Through advanced SEO, targeted social media campaigns, and Key Opinion Consumer (KOC) affiliate marketing on platforms like Threads, Kinnso enhances Japanese brand visibility and engagement.

How It Works

This collaboration between Koeeru and Kinnso enables a streamlined and insight-driven content marketing workflow:

• Collect traveler insights via owned touchpoints or the Kinnso platform.
• Develop a strategy and select keywords based on real visitor feedback.
• Create content that reflects actual traveler experiences, produced by in-house teams or creators.
• Distribute content through company media, social channels, and Kinnso’s KOC network.
• Measure the effectiveness of each content piece.

Key Benefits of the Joint Solution

• Originality: Using actual VOC data ensures authentic, unique content that stands out in a crowded space.
• Efficiency: Streamlined content workflows allow even small teams to execute multilingual strategies.
• Cost-Effective Distribution: Instead of relying on expensive ads or influencers, the strategy leverages SEO, viral sharing, and KOC networks to boost results on a smaller budget.

Call for Trial Participants

Koeeru and Kinnso AI are seeking partner organizations—local governments, tourism providers, and inbound solution vendors—interested in joining a free trial of the new content marketing program. Participants will have the opportunity to experience this innovative approach firsthand and learn how to more effectively attract inbound travelers from Hong Kong and Taiwan.

About Koeeru Inc.

Koeeru is a Kamakura-based startup founded in 2021 with the mission “VOICES for Good: Make the World Better through Every Voice.” The company develops customer experience solutions centered on VOC (Voice of Customer), supporting sustainable DX initiatives across global research, digital marketing, co-creation tourism CRM, and SHEP-based agricultural empowerment.

SHEP (Smallholder Horticulture Empowerment & Promotion) is a market-oriented agricultural development approach promoted by JICA globally.

About Kinnso Limited

Kinnso is a leader in next-gen travel technology, supported by Hong Kong’s government-backed innovation hub, Cyberport. By combining gamified, data-driven ecosystems with interactive discovery and reward-based engagement, Kinnso is transforming how users explore destinations worldwide.

Through its KOC affiliate network, creators can monetize their influence, and merchants gain access to intelligent MarTech SaaS tools for precise targeting. By bridging AI insights, community creativity, and cutting-edge marketing, Kinnso is reimagining the travel experience—encouraging users to “Travel Together. Explore Always.”