Koeeru Inc., a Kamakura/Hanoi-based start-up, proudly announces its expansion into Hong Kong and Taiwan. With its expertise in zero-party-data customer data platform (CDP) solutions, Koeeru aims to revolutionize digital marketing strategies in these markets. This expansion aligns with Koeeru’s 1-10 strategy, as it shifts its market focus from to Japan to overseas. By partnering with FIMMICK, Koeeru will be able to provide customers a more personalized experience, ultimately delivering more effective and sustainable marketing solutions.

Background

Since its founding in 2023, Koeeru Inc. has established itself in Japan for its unique, zero-party-data CDP solutions, particularly in the tourism and retail industries. The company specializes in helping clients collect zero-party data, analyze it, and use it for personalized marketing. Koeeru’s composable CDP easily connects with other CDP/DMP platforms to enhance insights, customer experience (CX), and digital marketing, especially in the era of cookie-less marketing.

FIMMICK is a long-established MarTech/AdTech player in Hong Kong and Taiwan, working with various industries, including governments, retailers, and banks. While developing advanced digital marketing solutions based on AI, FIMMICK has recognized the importance of zero-party data to enhance digital marketing solutions and meet increasing client demands.

What is Zero-Party Data?

Zero-party data is data that customers voluntarily provide to brands, as opposed to data that is collected through tracking cookies or other means. As the world moves away from invasive styles of AdTech tracking, zero-party data is crucial for personalized marketing and building customer loyalty.

Challenges in Using Zero-Party Data

• Zero-party data is hard to collect.
• The process of collecting, analyzing, and taking action on the data is often analog.
• Data collection must be seamlessly connected to digital marketing actions.

Proposed Solution

FIMMICK is set to enhance its data solutions and digital marketing capabilities through an integration with Koeeru’s CDP. This collaboration leverage Koeeru’s expertise in zero-party data collection, composable CDP architecture, and actionable insights derived from data analysis and will provide FIMMICK with more robust CDP and digital marketing solutions for clients in Hong Kong and Taiwan.

Partnership Benefits

• Better Insights: By adding zero-party data touch points (both their own and FIMMICK’s) marketers can enrich existing first-party data and create comprehensive 360-degree views of consumer data.
• Improved Customer Experience (CX): With enriched data, clients are able to take personalized actions for their customers, both offline and online.
• Enhanced Digital Marketing Results: By using zero-party data, clients can conduct more personalized marketing campaigns that are closely aligned with customer needs and preferences. By connecting the CDP to ad platforms, they can re-target similar audiences through look-a-like modeling.

About Koeeru

Koeeru is a leading company in tourism data analysis and customer data platform solutions, dedicated to helping local governments, tourism promotion organizations, and retailers enhance their tourism marketing strategies. By collecting and analyzing tourist feedback, Koeeru provides valuable insights and personalized marketing solutions to attract and retain inbound tourists.

About FIMMICK

FIMMICK is an award-winning digital ManTech group founded in 2008. Leveraging cutting-edge marketing technologies, AI-powered customer data platforms and latest data-driven marketing solutions, we help brands future-proof their business. Headquartered in Hong Kong, FIMMICK has over 100 digital experts that serve global clients in Greater China, ASEAN, and Europe.