Koeeru is pleased to announce that it has joined J Partners, an organization specializing in supporting Japanese companies entering the Vietnamese market, as one of its official partner companies.

Through J Partners’ extensive network, Koeeru will support Japanese businesses in Vietnam across every stage — from product development based on Voice of Customer (VOC) insights, to communication strategies and local promotional activities.

Understanding the “Real Voices” of Local Consumers Is Key to Success in Vietnam

The number of Japanese companies expanding into Vietnam continues to grow — from manufacturing to retail and service industries. However, simply establishing a local presence does not guarantee success.

To thrive, companies must understand “who chooses what and why” — the authentic voices and motivations of Vietnamese consumers — and reflect these insights in their product design and customer experience strategies.

Koeeru has supported both domestic and global clients through data-driven VOC analysis, product improvement, and marketing support. Now, by collaborating with J Partners, Koeeru will further strengthen its ability to provide post-entry growth support that leverages real consumer insights from the Vietnamese market.

How Koeeru Supports Japanese Companies in Vietnam

For companies entering or expanding in the Vietnamese market, Koeeru provides integrated support powered by VOC data:

• Collecting and analyzing consumer feedback (surveys, reviews, SNS, and interviews)
• Product development and CX improvement based on insights
• Personalized marketing utilizing local channels such as Zalo
• Building data-driven improvement cycles through VOC-based performance measurement

From retail and e-commerce to manufacturing, Koeeru supports end-to-end strategies that place the voice of the customer at the center of local business growth.

Starting Vietnam Expansion with the Voice of the Customer

Through this partnership, Koeeru aims to promote “global growth that starts with the customer’s voice.”
By combining J Partners’ extensive support network with Koeeru’s data and VOC technology, we will help more Japanese companies connect with local consumers and grow into brands that are truly loved in Vietnam.

👉 Learn more about J Partners: https://jpartners.jp/