A Tourism CRM Co-Creation Project: Connecting Domestic and Inbound Tourist Voices to Solve Kamakura’s Tourism Challenges

Koeeru is pleased to announce the signing of a Comprehensive Partnership Agreement with the Kamakura City Tourist Association (Headquarters: Kamakura City, Kanagawa Prefecture; Chairman: Michiaki Oomori). Through this partnership, both parties aim to use a customized CRM system to collect the voices of tourists, implement measures to solve tourism-related problems, and monetize the system for long-term sustainability.

As the first collaborative endeavor, we are launching the “Good Morning, Good Night Kamakura” project to focus to visualize tourists needs by gathering feedback from domestic and inbound tourists staying in accommodation facilities across Kamakura City.

Overview of the Partnership

Koeeru has concluded a comprehensive partnership agreement with the Kamakura City Tourist Association for the following in order to strengthen mutual collaboration in tourism marketing business in Kamakura, to build new relationships with tourists, and to promote tourism in Kamakura through the use of IoT technology:

• Co-creation of a Tourism CRM platform, starting from the listening to tourism feedback, for the purpose of promoting tourism in Kamakura
• Utilize the Tourism CRM platform to (1) improve the quality of tourist attractions, (2) develop tourism-focused communities that raise the earning power of the region, (3) create tourist attractions and strengthen tourism-related information dissemination, and (4) use data to expand into other industries.
• Initiatives to monetize the Tourism CRM platform
• Other activities necessary to achieve the overarching goal

About the “Good Morning, Good Night Kamakura” Project

As the first initiative of the partnership, the “Good Morning, Good Night Kamakura” project will be launched in April to collect the opinions of tourists staying in at local lodging facilities in the city and to see how city businesses can improve tourist spending.

Project Summary

• Implementation Period: Ongoing from April 2024 to March 2025 (results will be compiled quarterly with analyzed results made available to members only)
• Survey target: Tourists (Japanese and inbound) using lodging facilities in Kamakura
• Survey languages: Japanese, English, Chinese (simplified and traditional), Korean
• Survey locations: 6 lodging facilities in Kamakura (Kaikinso Kamakura, Kakiya Ryokan, Kamakura Prince Hotel, Kamejikan, Sotetsu Fresa Inn Kamakura-Ofuna Higashiguchi, Hotel Metropolitan Kamakura)

About the Kamakura City Tourist Association

Since its establishment in 1950, the Kamakura City Tourist Association has developed projects to revitalize Kamakura through tourism, such as the Kamakura Festival, Kamakura Fireworks Festival, and Kamakura Takigi Noh Play.

Profile
Company Name: Kamakura City Tourist Association
Location: 1-12 Onarimachi, Kamakura City, Kanagawa Prefecture
Establishment: 1950
HP: https://trip-kamakura.com/

About Koeeru

Since its establishment in 2021, Koeeru Inc. has been providing sustainable DX solutions in the global marketing research, digital marketing, Tourism DX, Customer Experience, and and Social Enterprise fields.

Profile
Company Name: Koeeru Inc.
Head Office: Yamaguchi Bldg. 3F, 1-8-1 Oogigayatsu, Kamakura, Kanagawa, Japan
Vietnam Branch Office: Floor 17, Ngoc Khanh Plaza, No 1st Pham Huy Thong, Ba Dinh, Hanoi, Vietnam
CEO: Soji Nagano
Establishment: 2021