🗣️ Koeeru × Kamakura City Tourist Association: Expanding “Good Morning, Good Night Kamakura” to New Touchpoints

Koeeru Inc. (Head Office: Kamakura, Kanagawa | CEO: Soji Nagano) and the Kamakura City Tourist Association (President: Michiaki Omori) are pleased to announce the continuation and expansion of their co-creation tourism CRM initiative in FY2025. Launched in 2024, the project is designed to address tourism challenges in Kamakura through data-driven marketing based on Voice of Customer (VOC).

Under the theme of “Good Morning, Good Night Kamakura,” the 2025 initiative will expand VOC collection points beyond lodging providers to include transportation providers, restaurants, and tourist information centers. This multi-stakeholder approach will allow for a deeper, more inclusive understanding of visitor behavior and needs—especially capturing the voices of day-trippers, who account for over 95% of Kamakura’s visitors.

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🧭 Project Background

Launched in 2024 to enhance visitor spend, the project initially focused on gathering feedback from overnight guests. Insights collected helped identify trends, compare domestic and inbound visitor behavior, and shape tourism strategies.

➡️ Read about the 2024 partnership here (in Japanese)

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🔍 Key Features of the 2025 Project

1. Expanded Touchpoints for Data Collection

In addition to hotels, new collection points now include transportation services, restaurants, and information centers, allowing for a more diverse and representative dataset.

2. Voices of Day-Trippers + Overnight Visitors

This year’s framework enables the capture of data from both overnight visitors and day-trippers, offering a broader view of travel patterns and preferences.

3. Real-Time Data Access for Local Businesses

Collected data is automatically reflected in a shared database, giving participating businesses instant access to real-time insights for agile marketing and decision-making.

4. Incentive: Custom Google Maps with Local Favorites

Survey respondents receive access to a multi-language Google Map of curated local recommendations—breakfast, lunch, dinner, and sightseeing spots—based on insider tips from Kamakura locals.

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🗓️ Project Summary

• Implementation Period: April 2025 – March 2026
• Target Audience: Visitors to Kamakura (Domestic & Inbound)
• Languages Supported: Japanese, English, Simplified Chinese, Traditional Chinese, Korean
• Survey Locations: Hotels, transport hubs, restaurants, and tourism offices in Kamakura
• Incentive: Local-recommended spots on a multilingual Google Map (with comments)

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💬 Voices from the Partners

🗨️ Michiaki Omori, President, Kamakura City Tourist Association

“This marks the second year of our collaboration with Koeeru. With support from transport and F&B partners, this year we’re extending our reach to include the 95% of Kamakura’s visitors who come just for the day. These insights will strengthen our marketing initiatives and help refine Kamakura’s tourism offerings. Respondents will also receive curated local maps as a thank-you.”

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🗨️ Soji Nagano, CEO, Koeeru Inc.

“We are honored to deepen our partnership in this second year. Our goal is to surface even more ‘unheard voices’ and translate them into meaningful action for local stakeholders. By expanding across industry boundaries, we hope this project becomes a model for community-wide tourism collaboration.”

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🏢 About the Partners

📌 Koeeru Inc.

Founded in Kamakura in 2021, Koeeru builds customer insight–driven solutions under the mission: “VOICES for Good.” Its services span Global Research, Digital Marketing, Co-Creation Tourism CRM, and SHEP*.

• CEO: Soji Nagano
• JP HQ: 3F Yamaguchi Bldg., 1-8-1 Ogigayatsu, Kamakura, Kanagawa
• VN Office: Floor 17, Ngoc Khanh Plaza, No. 1 Pham Huy Thong, Ba Dinh, Hanoi
• URL: https://koeeru.com/
• SHEP = Smallholder Horticulture Empowerment & Promotion (a JICA-led agricultural empowerment initiative)

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📌 Kamakura City Tourist Association

Since its founding in 1950, the Kamakura City Tourist Association has spearheaded major events like the Kamakura Festival, Fireworks Festival, and Takigi Noh, promoting Kamakura’s rich cultural heritage. Today, it continues to innovate in regional tourism strategy.

• President: Michiaki Omori
• Location: 1-12 Onarimachi, Kamakura, Kanagawa
• URL: https://trip-kamakura.com/